Product-Market Misfits that Flop Launches

If you work in tech, you’ve probably had a launch that didn’t land well in the market, with a bit of PTSD from the crash. I think of these as product-market “misfits”, Pixar-like creatures who represent the reasons the target customer, problem, product, and experience don’t fit nicely together.

What makes fixing these misfits harder is that it’s usually not just one causing problems. Beneath these lovable yet misguided characters, there are root causes in your launch process, with the biggest culprit being how teams work together. I call these “misfires” in a Launch Engine (hence my consultancy name), and I’m on a mission to help companies turn these weak linkages into opportunities for collaboration.

Coming April 3rd