Drive MARKET
MOMENTUM
Big Brands Scrappy Startups
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We help tech companies form winning product and marketing strategies with a unique vision and positioning that leaves competitors in the dust.
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Launch Strategy
Why Us?
We ꨄ the work
Previous roles in marketing, solutions, partnerships, product, and sales
We talk tech
AI, Platform, Data, Analytics, CRM, CDP, Marketing, and Payments launches
We drive fast
Experience leading creative launch strategies at scrappy startups and multi-billion dollar brands.
Work Stories
If you’ve worked in tech for a bit, you’ve experienced a launch that didn’t reach its final destination. The car starts, engine sputters, fails to gain speed, and ends up in the junkyard of forgettable SKUs 😵💫. One team may even get blamed (any marketers heard that the launch message sucked?), then people move on after a week or two of amnesia-inducing PTO. Having led and worked on launches as part of product marketing, product, partnerships, solutions, and sales teams, I’ve learned this: it’s never just one thing, feature, or team that causes failure. Launches start offroading because of internal engine misfires....
4 Ways to Fix Product Launch Misfires
When Kendrick Lamar dropped the GNX album, it brought me back to the late 90’s in Boston. I was a typical east-coast suburban teenager listening to west-coast hip-hop. I loved fast cars, especially the Buick GNX, but the budget for my first car afforded me something less cool. I went down a rabbit hole and dug up a story that hit home because of my love of music and cars. Buick and Kendrick pivoted their offering, expanded to new audiences, and re-energized their brand. Not dissimilar from strategies for B2B tech...
Market Fit, Muscle Cars, and Music
As the race to launch AI products speeds up, and teams are asked to do more with less, the use of AI in launches can help you build an engine that grows your team's output. A single product launch requires knowledge and insights all across a company in data, content repositories, meetings, and conversations. It crosses most internal teams, and therefore internal software systems. That’s why most people have resigned themselves to using a good old spreadsheet, Slack channel, a launch preso, and docs. There's a better way...
The AI Guide to Supercharge Product Launch Teams
When Kendrick Lamar dropped the GNX album, it brought me back to the late 90’s in Boston. I was a typical east-coast suburban teenager listening to west-coast hip-hop. I loved fast cars, especially the Buick GNX, but the budget for my first car afforded me something less cool. I went down a rabbit hole and dug up a story that hit home because of my love of music and cars. Buick and Kendrick pivoted their offering, expanded to new audiences, and re-energized their brand. Not dissimilar from strategies for B2B tech...
Market Fit, Muscle Cars, and Music
Who owns pricing and packaging? Projects can be initiated by one department's goals, tied to a launch, forced by a competitor, or a combination of the three. The goals are always to drive revenue (deal size, duration, win rate, quantity, etc), and sometimes adoption/retention, if problematic. After a few of times, you start seeing traits of successful projects. First, they are validated by the market, or even better come from customer requests. But for many, talking about pricing and packaging is taboo.
Bundling Strategy with Product Packaging
Highlighted Work
MonetizeAI
Free, packaged premium, /user, tokens, outcomes, so many options each with...
Vision'25
Whether product-led, sales and service-heavy, or both, adoption and pricing...
Package/$
Adoption:-)
RE/PlatformV.2
When buyers aren't one size fits all, or they speak different languages, packaging...
Taking 2 steps back to take 10 forward (hopefully) is hard, what you say matters...
Tech changes fast and you gotta keep up with releases, but creating a hoslitic story ...
Category'S
If you're trying to create a category, take ownership, or just rent one for a bit, there...
Take a Test Ride?
We share tools to fine-tune your launch engine and help you avoid product-market misfires with new blueprints, collaboration techniques, and technology like AI to turbocharge product marketing and GTM.